- HEIQ Fresh technology for superior odor control
- HEIQ Pure technology for potent anti-microbial action
- Super-fine Microfiber Waistband
- Smooth, undetectable design
- Smart Mesh placements for breathability and cooling comfort
Every Detail Matters
Tailor-made Trendy Breifs for the Win!
The history of the modern-day brief dates back to the primitive loincloth that men used to drape over the groin and hips. As the world progressed from the Medieval Period to the Industrial Age, designers of men’s undergarments started prioritizing comfort. After multiple trials and transitions, the modern-day briefs underwear were born somewhere around the 1980s.